The first time in March 2014 co-founder of More Dash Agency Daria Shapovalova together with our team launched the showroom during Paris Fashion Week, where we represented the most successful Ukrainian designers: Anna K, Anton Belinskiy, Anna October, Andreeva, DMDV, Ksenia Schnaider, Lera Leshchova, OMELYA, Yasya Minochkina, Yulia Yefimtcuk+. More Dash Showroom enjoyed great success and attracted attention of such fashion influencers as Anna Wintour, Jessica Michault, Lily Templton, Elina Halimi, Sarah Andelman and Karine Dobrotvorskaya.
More Dash’s debut edition was small but friendly. Such great people as Sarah Mower, Julie Gilhart, Nicola Formichetti and Suzy Menkes lent their attention to 10 labels from Ukraine.
Ukrainian designers collections were appreciated by the most influential fashion insiders and represented Ukraine as strong, independent, purposeful young country with a great future. All guests were keenly interested in last year events in Ukraine and expressed their support and wishes for a speedy recovery. It should be added, that many collections were inspired by ukrainian cultural and hard times of Ukraine nation.
Sara Mower: Hard work of Daria Shapovalova for many seasons to draw attention to the fashion industry of Ukraine Talants and events of the past year give designers a great chance to express themselves. Therefore, I am pleased to support designers, with whom I’m already acquainted thanks to Mercedes-Benz Kiev Fashion Days. ”
Suzy Menkes: “I have already seen the show of Ukrainian designers in London and I am glad that I found time in his schedule to see the collections and the designers themselves in the showroom.”
Mark Alizar, director of LVMH Prize: “I liked all the designers, I’m sure they have a chance to be shortlisted in the LVMH Prize”