Dalood started off as a cult boutique in Moscow that discovered and commercialized up and coming Georgian desginers. Dalood has now evolved and developed into a covetable ready-to-wear brand. With a long history of mastering the arts of tailoring and design, Dalood has gained a foothold in the post-soviet fashion market for its craftsmanship and their impeccable needlework. Founder and creative director Maka Kvitsiani believes that ‘the simplicity is the ultimate sophistication’, therefore sets simple and yet complex goals for each season — creating looks she and her friends would proudly wear. The looks are manifested into a chic, exceptional collection.