For several seasons now, the Fondazione Pitti Discovery has been focusing the spotlights on the stars of the international fashion stage. The last year in cooperation with Mercedes-Benz Kiev Fashion Days and More Dash Agency the Guest Nation became Ukraine as one of the most interesting – and quickly growing – places in fashion research today.
A special setting inside Pitti W, at the Arena Strozzi showcase the collections of 6 Ukrainian designers: Anna K, Anna October, Ksenia Schnaider, Omelya Atelier, Paskal and Yasya Minochkina.
Ukraine as a region and Mercedes-Benz Kiev Fashion Days as its main fashion event gained a great interest from the top press and buyers during last 3 seasons thanks to the international projects of Mercedes-Benz Kiev Fashion Days in London and Paris and promotion from Daria Shapovalova, creative director of Mercedes-Benz Kiev Fashion Days, NOWFASHION video director and Style.com ambassador in Ukraine:
«It is an honour for us to collaborate with Pitti, the most influential and revered fair event in the world which traditionally opens the new fashion season. I am sure that it is the best time now to represent designers from Mercedes-Benz Kiev Fashion Days at Pitti, as we always worked on our international recognition, both for the event itself and for all our participants. After doing special showcases in London and Paris, it is a proper time for us to go to Florence, the meeting place of top International buyers with best creative minds. Our selection for Guest Nation is wide and includes eight designers – Ukraine is experiencing a fashion revolution and Mercedes-Benz Kiev Fashion Days is proud to present its best and most promising talents», – commented Daria Shapovalova about the project.